WE have all learned the importance of self-motivation and other-motivation as individuals. It’s time now to level up your skill sets into the more challenging group motivation at the Branch, Department or even Unit/Command level.

Organisational culture is about developing a helping ethos so that people around you (including subordinates and peers) can harness good values and commitment into a common and unified good so as to strengthen organisational effectiveness. Rather than do so in a haphazard and informal manner, let DR SUNNY GOH introduce you to tried-and-trusted methods to systematically turn a formal into a friendly setup, where everyone watches everyone’s back.

Moreover, the absence of good corporate culture is to allow a stagnant organisation erode into toxic culture, something that this workshop will help raise the alarms and offer practical solutions.

Objective

At the end of the one-day workshop, participants will learn to:
a. translate individual to group motivation
b. transform group motivation into corporate culture
c. appreciate the benefits of culture for organisational effectiveness
d. avoid the risks of toxic culture

Outline

1. Types of Corporate Culture
2. Importance of Organisational Culture
3. The Place of Culture in an established firm / organisation
4. Leading and Building Culture

Who should attend

• Executives who want to upgrade their personal understanding from informal selfmotivation to organised group motivation.
• Officers entrusted with the responsibilities to develop organisational culture
• Commanders who want to hone their skills in leading change in their units

Testimonial

“It’s very refreshing to attend a course on Culture that is not about culture per se, but group behaviour affecting organisational change.”
- Vice-principal (Aug 2018)

“Sunny’s ability to draw up a clear cultural plan impresses me. Will discuss with him further.”
- Grassroots leader (Nov 2019)

“I realise there are organisational culture that can be applied separately to individuals, groups and even projects.”
- Principal (Aug 2018)

Dr. Sunny Goh's Profile

Dr Sunny Goh is a Trainer of Trainers (TOT) and has taught many writing coaches to teach writing programmes he has designed for government servants and private sector officers. He was head of the International directorate in Mindef's Defence Policy Office, where he has written Cab Memos, budget papers and presented Singapore’s position at international fora. He was a member of the SAF Scholars Selection Board and chairman of a university’s Resource Panel.

He was also a Desk Editor at The Straits Times, where he taught reporting and interviewing skills at its School of Journalism. In all, his participants had included CEOs, professors, staff writers, technical specialists, undergraduates and students. It doesn’t matter how high a participant’s work status may be - all that mattered is a penchant for learning.

As a volunteer, he was a Mediator with the Ministry of Law, a Council Member of the Singapore Red Cross Society and writes regularly for the local and regional media. And, oh yes, he was co-founder of an attractive English Premier League supporters club in Singapore that neither don red nor blue.